How to Get Your Newsletter Seen

If you’re sending out newsletters, using Email Marketing tools like MailChimp, and are now reviewing your open rates, you might be disappointed by the percentage who open your email. You might be even more disappointed by those who read your email and do nothing with it. And still more by the ones who click on your links, but…

How to Create Interesting Content

We’ve established what lead generation is and how to generate leads, but you’re stuck on creating interesting content. You may have posted on your Facebook page only to discover that no one liked your post or thought about blogging once, but abandoned the idea after imagining a blank screen with a blinking cursor. The need to…

List of Email Marketing Services

In a previous post we mentioned that there were many Email Marketing Services to choose from. Here’s a list of the ones we’ve found so far; along with a few other valuable tools. MailChimp AWeber GetResponse Zapier ActiveCampaign ConstantContact ConvertKit Campaign Monitor Mad Mimi Mailer Lite Infusionsoft HubSpot Klaviyo Drip Feedblitz Verticalresponse MailJet Emma Ontraport…

How to Collect More Emails on Your Website

Lead generation begins with collecting email addresses. Yes, you could collect phone numbers and other information, but at this stage we’re not trying to be stalkers here. We just want to send a regular newsletter, that’s not pushing anything other than great content the subscriber would be legitimately interested in. As discussed in previous posts,…

How to Generate Leads Online

After learning what lead generation is; it’s time to learn how to generate leads online. Generating leads online is not complicated, but it will require some effort. The first step to generating leads online is to build a web presence. This includes your website, social media profiles and newsletter signup page. Don’t have a website…

How to Make a Website

Your website is an import component to your lead generation strategy. It will serve as the metaphorical flagship of your online fleet. All of your social media profiles and newsletters will link to your website, which should be the centerpiece of your online presence. Building a website today, is a lot easier than it was at the turn of…

What is Lead Generation?

Lead Generation is the process of identifying and cultivating potential customers for your products or services. This may sound like rocket science, but it isn’t. The secret is to provide potential customers with enough goodies that they’ll be more receptive to learning more about your business. It’s important to note that lead generation isn’t cold calling, it…